Sierra Nevada has been innovating for nearly half a century now. It’s how we fell in love with hops in the ‘70s and helped launch the craft beer industry in the ‘80s; how we invented the Hop Torpedo in the 2000s and how we brought Hazy IPA to shelves across the nation in the 2010s. In short, the innovation never stops.
That unquenchable thirst for innovation often leads to new things; when “what if?” turns into “oh, wow.” Today, that sometimes even reaches beyond beer. When you see “Crafted by Sierra Nevada” on your can instead of our golden scroll, you know you’re entering the beyond beer innovation zone.
“Crafted By” includes offerings that fall outside the traditional beer category, like a refreshing Spiked Agave Seltzer with our Agua Azul, or a sweet and bubbly Beer Soda with Shred. What stays the same? Our finest quality, purest ingredients promise. It’s not traditional—it’s Crafted By Sierra Nevada. Adventurous flavor, quality you can trust.
Where will our thirst for innovation take us next? Only time will tell. But you can bet there will be exciting new offerings in beer and beyond. We get thirsty just thinking about it.
